China’s trendy Pop Mart — known for its quirky Labubu collectible dolls — just saw its net profit jump a massive 396.5% in the first half of the year. Strong global demand and big moves into more profitable overseas markets helped push this result even beyond earlier forecasts.
Revenue Skyrockets, Exceeding Expectations
Sales exploded too, with revenue up 204.4%, beating the company’s earlier goal of 200% growth. It’s a surge many businesses would envy.
Share Value Soars: Beating Big Names
Pop Mart’s stock has climbed more than 200% year-to-date, vaulting its value ahead of well-known brands like Mattel (the maker of Barbie) and Sanrio (behind Hello Kitty).
Blind Boxes & Celebrity Fans Fuel the Buzz
Image by Jing Daily and The Sun
Fans love the thrill of “blind boxes” — mystery figures that unwrap to surprise. Labubu, with its mischievous grin, has become a global star, even catching the attention of celebs like Blackpink’s Lisa, singer Rihanna, and football legend David Beckham.
Massive Sales and More Stores Ahead
CEO Wang Ning says they’re stepping up production because Labubu toys have been flying off the shelves worldwide. Starting September, Pop Mart expects to sell more than 10 million Labubu dolls per day.
“The Monsters” Brand Drives Revenue
Labubu belongs to Pop Mart’s “The Monsters” IP series, which brought in 4.81 billion yuan in the first half.
That’s nearly 35% of total revenue. Other popular IPs like “Molly” and “Crybaby” each earned over 1 billion yuan.
Growing Store Network Worldwide
Pop Mart now operates 571 stores worldwide (with 40 added in just the first half) plus 2,597 robot-operated shops across 18 countries—reaching more fans than ever before.
